#ThePeoplesOpen

2022

With 2022 being a big year for events, Waste Management Phoenix Open - 2022 was no different. Hollywood’s Productions was able to participate in a big initiative to elevate sampling and brand exposure at the best-attended golf tournament in the world with more than 700,000 fans in attendance. #ThePeoplesOpen has been called “The Greatest Show on Grass”, both during the day on the course, and concerts at the Coors Light Birds Nest in the evenings. This year, Hollywood’s Productions was able to partner with 7 different brands including the main sponsor Coors Light, Blue Moon Beverage Company, Vizzy Hard Seltzer, Topo-Chico Hard Seltzer, Arnold Palmer Spiked, and Coors Pure with over 22 activation stations. We were tasked with designing and activating the Desert Oasis, a 12,000 sq foot area that had over 16,000 in attendance a 5-day period. Between the Desert Oasis and other sampling areas there were over 185,000 3oz samples handed out. With an impact of over 1,008,000 beers sold over the course of the week, the 2022 Waste Management Phoenix Open exceeded previous records.