Founding
Roger Huskey founded Hollywood's Productions in 1985 as a promotions company, booking music concerts and organizing for large-scale music tours. That grew into developing sponsorship and endorsement agreements between corporations, performers and entertainers.
In 1992, Hollywood's Productions began working with Coors Beverage Company, assisting the brand with obtaining such national spokespersons as Tracy Lawrence, Brooks & Dunn, Toby Keith, and others. In addition to connecting clients and entertainers, Hollywood's Productions activated the concerts by handling sponsor credentials, meet-and-greets, and organizing hospitality events.
Over the years, Hollywood's Productions has expanded into its primary role of mobile marketing agency, working with such clients as Molson Coors Beverage Company, Under Armour, Cabela's, NASCAR, the Dallas Cowboys, the NFL, Coca-Cola, and Kellogg's. We now tackle new marketing challenges through interactive events and branded promotional opportunities that create passionate fans who drive sales.
