Continuing the momentum of 2024, Hollywood's Productions Inc teamed up alongside Southern String Hat Co this October for an exciting new venture and style. We were able to debut our newly found partnership with Southern String with a truss build structure at Greenville Country Music Festival, drawing an incredible crowd of over 45,000 enthusiastic attendees over the course of three days. The festival buzzed with excitement with the innovativeness of the setup, perfect for the lively atmosphere filled with music, laughter, and the joyous spirit of community. Southern String, known for its commitment to quality and style, unveiled an impressive and thoughtfully designed setup that captured the attention of everyone passing by.
The centerpiece of their activation was a beautifully crafted bar top that served not only as a functional space for the presentation of their merchandise but also as a social hub where fans could gather and engage with the brand. This bar top was adorned with Southern String's signature branding, showcasing their unique aesthetic and inviting festival-goers to explore the range of products available. Alongside the bar, there was an eye-catching photo wall, complete with various mounts and captivating signage that encouraged attendees to snap photos and share their experiences on social media. This interactive element not only enhanced the visual appeal of the Southern String booth but also created a memorable experience that guests were eager to capture and share with their friends and followers.
The excitement among attendees grew as they eagerly browsed through Southern String's merchandise offerings. From stylish hats to trendy apparel, there was something for everyone, and many festival-goers couldn't resist the opportunity to snag some exclusive items to take home as souvenirs. The buzz intensified as numerous individuals signed up for the monthly hat subscription service that Southern String offers, which promises to deliver unique and stylish hats right to their doorsteps each month. This subscription service not only generated excitement but also fostered a sense of community among fans who looked forward to receiving curated selections that reflected the spirit of Southern String.
Overall, Southern String's activation became a focal point of the event, drawing in large crowds and creating a dynamic space where fans could connect with the brand and each other. The combination of a well-thought-out merchandise presentation, engaging photo opportunities, and the allure of a subscription service made for an unforgettable experience that resonated with the vibrant atmosphere. When it's all said and done, we could not be happier with the success of our partnership in action and Southern String securing their place in the hearts of consumers and guaranteeing ongoing success in upcoming events!
