This football season, we proudly introduced a newly cherished partnership, joining forces to revolutionize collegiate football with a blend of style and creativity. For ten years, Mizzen+ Main has pioneered to create the first of its kind performance fabric shirt that has now evolved into timeless, high performance styles that are durable, sleek, and essential everyday pieces in men's fashion. Together from ideation to creation, we pushed the boundaries of retail marketing in collegiate football, and were absolutely thrilled for the highly anticipated debut!
The action begins at Texas A&M, where along side Mizzen+Main, we were able to create a unique experience for football fans, setting up a space that brought together fashion and collegiate football. This exciting partnership led to the creation of a stylish three-cabana retail space, seamlessly merging fashion and college football in a way never seen before! Our aim was to elevate the game day experience into a lively celebration of team spirit and personal style. Inside the dynamic cabana setup, merchandise was displayed on slatted walls with sleek white accent tables showcasing Mizzen+Main branding, bar stool seating for relaxation, and a branded bar top for easy transactions of must-have items like polos and button-ups. This collaboration offered fans the perfect blend of versatility, allowing them to cheer for their team while maintaining a stylish appearance.
Pre-game, many fans browsed through the exclusive merchandise selection, excitedly waiting for the kick-off while discovering clothing that perfectly matched their team spirit and refined taste. Mizzen+Main’s collegiate apparel provided the ideal mix of comfort and style, making it easy for fans to transition seamlessly from the stadium to other events. This seamless blend of fashion and functionality was a game changer, allowing everyone to enjoy their love for football without compromising on their personal style.
Overall, the collaboration with Mizzen+Main was a notable success, creating a memorable experience that left a lasting impression on all who passed by. The stylish three-cabana retail space became a focal point for fans, symbolizing the perfect mix of collegiate spirit and fashion. As kick-off approached, the excitement in the air was undeniable, with fans not only ready to support their team but also to showcase their unique sense of style, making this game day one for the books. We’re excited to continue pushing the boundaries of retail marketing, exploring uncharted territories like never before, and we can’t wait to see the continued success of our future activations with Mizzen+Main!
